Men personal care market projected to hit $276.9 billion by 2030

By AI, Created 11:51 AM UTC, May 28, 2026, /AGP/ – Allied Market Research says the global men personal care market will grow from $124.8 billion in 2020 to $276.9 billion by 2030, driven by grooming demand, higher disposable income and broader retail access. Oral care is the largest segment, while drug stores and pharmacies remain the top sales channel.

Why it matters: - Men’s grooming is moving from niche to mainstream, with the market expected to more than double by 2030. - The growth reflects a broader shift in spending toward personal care, premium products and professional grooming routines. - Oral care leads the category, signaling that everyday hygiene products remain the biggest revenue engine.

What happened: - Allied Market Research projected the global men personal care market will reach $276.9 billion by 2030, up from $124.8 billion in 2020. - The report puts the market’s compound annual growth rate at 8.6% from 2021 to 2030. - The report covers the market by type, age group, price point, distribution channel and region. - The analysis spans North America, Europe, Asia-Pacific and LAMEA.

The details: - The oral care segment was the biggest contributor in 2020 at $34.9 billion and is forecast to reach $83.7 billion by 2030, growing at 9.5%. - The 18-29 age group led the market in 2020 with $59.1 billion and is projected to reach $137.1 billion by 2030, at a 9.1% CAGR. - The low-price segment also generated $59.1 billion in 2020 and is expected to rise to $138.2 billion by 2030, at 9.2%. - Drug stores and pharmacies were the largest distribution channel in 2020 at $28.8 billion and are forecast to hit $63.4 billion by 2030, at 8.5%. - The report says men personal care products include deodorants, shampoos, shaving gels, aftershaves, bar soaps and moisturizing creams. - The report describes these products as non-medicinal consumables used for cleansing, moisturizing, conditioning, deodorizing, perfuming and styling. - The market’s key drivers include higher disposable income, changing lifestyles, greater appearance awareness, more male grooming, organized retail and online sales. - The report also points to increased consumer preference for professional personal care products and a gradual shift toward premium and luxury brands. - Challenges include high product costs, counterfeit goods in local markets, harmful chemical effects and rising packaging costs. - The COVID-19 period disrupted supply chains, reduced on-premise sales and increased pressure on manufacturers and exporters. - Online retail helped offset some of the pandemic-related disruption by supporting market penetration.

Between the lines: - The strongest growth is concentrated in younger men and lower-priced products, which suggests broad-based demand rather than a narrow premium-only trend. - Oral care’s lead shows that routine grooming categories may be more resilient than discretionary categories when consumers tighten spending. - The report’s emphasis on pharmacies and online channels suggests distribution convenience is becoming as important as brand preference. - The mention of counterfeit products and packaging costs points to margin pressure even as demand expands.

What’s next: - Market players are expected to keep leaning on product launches, mergers and acquisitions, joint ventures and geographic expansion. - Innovation aimed at specific hygiene concerns is likely to remain a core strategy. - The report sees more opportunity as men become more conscious of health, cleanliness, fitness and well-being. - It also flags future growth from middle-class expansion, customized products, technological innovation and migration to metropolitan areas. - Major companies named in the report include Johnson & Johnson, P&G, L’Oréal, The Estée Lauder Companies, Unilever, Avon Products, Kao, Colgate-Palmolive, Beiersdorf and Shiseido. - The report says other players in the value chain include Combe, Conair, Revlon, Godrej Industries, Mary Kay and Amway. - More information is available in the sample PDF and the purchase inquiry page.

The bottom line: - Men’s personal care is becoming a large, fast-growing global category, with everyday grooming products and younger consumers doing most of the heavy lifting.